211% increase in B2B sales y/y

The problem

Selling B2B on Shopify you're not a Shopify Plus merchant is not the most pleasant experience.

When you're using Shopify in Norway you typically have 1 Shopify store per market you serve since Shopify Markets is not available.

They had 4 Shopify stores.

Abate were doing well, but it was not feasible to have Shopify Plus for each market / store they had, though they wanted many of the B2B features offered by Shopify Plus.

Before working with us they were using the app Wholesle Gorilla. It was fine, but fine isn't good enough when you're a high-end brand.

Pages were slow to load, the app didn't provide them all the features they wanted and the overall UX did not live up to the quality standard they had set for the rest of their company.

So we built them a custom B2B portal where retailers could make orders and they could make orders on behalf of all their customers– In one place

And Abate could manage all their B2B customers in one place.

Admin page (search view)

In the image below you can see the search view of the order form for an admin.

How it works:

1. 1:You select which store to make the order for (🇧🇻 Norge)
2. 2:Select which company to make the order for (Web Solutions by Skai AS)
3. 3:Select which contact in the company to place the order on (Ragnsan)
4. 4:Add items to the order

Admin page (order form view)

Abate sells bedding.

Their products in Shopify usually have two variables: size and color.

Having both the size and color in the same view made it very messy.

Ususally, when a retailer wants to make an order they think about

1. 1:What product do I need?
2. 2:What sizes of the product do I need?
3. 3:What colorways of those sizes do I need?

That's why we structured the dropdown in that way

First you select the product, then the size and lastly you see all the colorways for that given size.

Split order page

This is one of the coolest features of the portal.

We allow retailers and admins choose what they want to do when they've added a higher quantity of an item than what's in stock in Shopify

They can:

• A:Split the order into multiple orders
• B:Make one order and wait until everything is back in stock
• C:Go back and edit the order

Here is a video explaining to you how it works:

FAQ page

Here they can put any B2B-specific questions.

Admin price list page

In this page they can create a price list for any discount level, Shopify store and product range they'd like.

It saves as a PDF and can be printed or emailed to the customer.

Registration page

Potential customers can submit a request to become a B2B customer.

They fill out a form and Abate is notified via email of the application.

Then they can go in the back-end system and approve or decline the application.

Settings page

B2B customers can edit their own personal and billing information, depending on whether they are a user for an admin for the company account.

Admin users can edit all company info whilst users can only edit their own information and place orders.